Everything directors and boards need to know about sales but were afraid to ask.“John delivered a thought provoking and insightful workshop. Ideal for Non-Executive Directors
aspiring to fully understand sales and how to create strategic commercial value at board level.”
Alastair McIvor Director of AMT Ltd
This interactive video course helps you to be a more effective when working with a commercial team at board level or on a day to day basis. Participants will gain the fundamental knowledge / terminology to interact with the commercial teams while creating/ aligning a ‘Commercial Strategy’ that can then be performance managed to deliver on the company’s overall goals. The course is split into two parts with section one providing insights to the commercial working on a day to day basis with time to discuss how this can work with our business. The second half dives in deeper with the ‘Why’ we will win with the commercial strategy, ‘How’ to implement this and ‘Tools and Metrics’ to measure success
If you have ever wondered what strategic sales is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the sales director was talking about, this course will be a great start in building your sales knowledge and increasing your confidence in the subject.
This half-day interactive video course is aimed at Board members – both Executive and Non-Executive Directors who are not sales specialists and covers essential knowledge about strategic sales to enable them to ask the Sales Director the right questions and, most importantly, understand the answers they are given.