How directors and boards can take great strides in their understanding of Strategic Marketing.“I just wanted to express my appreciation for your course today which was extensive, authoritative and engaging – thank you.”
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy – they will be able to more easily:
- Understand the relationship between strategic marketing and company vision and mission;
- Obtain clarity on strategy selection from both internal and external perspectives;
- Provide constructive challenges to the commercial team;
- Identify potential problems and corresponding solutions.
If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.
This half-day interactive video course is aimed at Board members – both Executive and Non-Executive Directors who are not marketing specialists and covers essential knowledge about strategic marketing to enable them to ask the Marketing Director the right questions and, most importantly, understand the answers they are given.