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Apr 6,2014 -     Time: 9:00 am - 4:30 pm

Workshop 3: Successful Selling

business growth
  • The Seven Stages to a Successful Sale
  • 21 Successful Selling Principles

Aim of the Course

To ensure that you understand the stages involved in continuous and sustainable successful selling. To break down the principles of selling into real life examples that you can use in your business. To give you a competitive advantage!

Who should attend

This course is aimed at owners, directors and managers within an SME. They need not  have had formal training in selling.  Many middle managers have also greatly benefited from this course since sales skills are relevant to all levels of the organisation.  The course is also useful for those wishing to update/refresh their skills.

Course Objectives

At the end of this workshop delegates will be able to:

    • Understand your current sales behaviour and how this impacts on your performance
    • Learn how to adapt given others behaviour
    • Discover how to gain a competitive edge
    • How to align your value proposition with what your customer requiremenst are
    • Gain competitive advantage by building better customer relationships.

Course Content

    • How to align your products and service to customers' buying processes and needs
    • How to improve customer relationships
    • How to gain significant competitor advantage
    • How to adapt selling styles to your customers' individual needs
    • How to create a robust value proposition
    • How to close more sales


The workshop will help delegates adapt the course material to their specific business, their trading circumstances, their industry demands and their competitors so that it can be put to work delivering an immediate and measurable boost in performance.


Advanced Business Solutions
5G Milton Park
Abingdon, Oxfordshire OX14 4RR

Registration is closed for this event.
For more information or questions, please email:

Registration Fees

Course Fee: Select this option if you wish to pay by cheque or you require an invoice prior to payment.

Payment with Booking Fee: Select this option if you are able to pay by BACs or credit/debit card at the time of making the booking

NEDworks Tier1 Member Fee: Select this option if you are a NEDworks Tier1 Member (more information about NEDworks membership can be found at

Please note, whichever option you select, the booking is not complete until payment has been received. Once payment has been received you will be sent your course joining instructions and a VAT invoice as confirmation.

Course Cancellation Policy

Places on courses are limited and we therefore operate a cancellation policy regarding refunds and transfers. Once you have received confirmation of your place on the course you will be liable for the whole fee unless we receive written notification of cancellation more than three weeks before the event date.

Written notification of cancellation can be sent via email to or by post to Excellencia Ltd, The Coach House, Clarbeston Road, Pembrokeshire SA63 4QL. For bookings cancelled more than three weeks before the event, delegates will be able to change the date of their booking free-of-charge, or 100% of the fees that have been paid will be refunded. For bookings cancelled three weeks or less before the event, no refund will be made other than in exceptional circumstances at the discretion of the course leader.

Please note that for bookings made three weeks or less before the event, the course fee will be non-refundable, other than in exceptional circumstances at the discretion of the course leader. In the event of a cancellation made three weeks or less before an event, applicants will be able to book on a further course for an additional fee. This fee is non-refundable should the delegate then choose to cancel this booking. No refund will be made for non-attendance on the course.

In the event of cancellation of a course by Excellencia, we will endeavour to inform all participants at least two weeks before the course is due to take place, although please be aware that this is not always possible. In such an event, all course fees paid will be reimbursed in full, but we are unable to reimburse any other costs that may be incurred, such as flights or accommodation.

In the event that dates have to be changed by Excellencia, delegates may request a full refund if the new dates are not convenient.

Should you have any questions regarding these terms and conditions, please contact Debbie Wright on 01437 731 161 or send an email to