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Nov 26,2020 -     Time: 9:30 am - 3:00 pm

Everything directors and boards need to know about sales but were afraid to ask

Course Leader: John Hanson

A highly engaged sales and results focused Business Leader / Sales Director, with strong execution skills and proven successes in Mature & Emerging Markets throughout EMEA. A breadth of knowledge of the FMCG and Medical Device categories and a core competence of returning declining businesses back to profitable and sustainable growth.
This interactive video course helps you to be a more effective when working with a commercial team at board level or on a day to day basis. Participants will gain the fundamental knowledge / terminology to interact with the commercial teams while creating/ aligning a ‘Commercial Strategy’ that can then be performance managed to deliver on the company’s overall goals.  The course is split into two parts with section one providing insights to the commercial working on a day to day basis with time to discuss how this can work with our business. The second half dives in deeper with the ‘Why’ we will win with the commercial strategy, ‘How’ to implement this and ‘Tools and Metrics’ to measure success


Zoom Video Conference


Registration is closed for this event.
For more information or questions, please email:

Registration Fees

Course Fee: Select this option if you wish to pay by cheque or you require an invoice prior to payment.

Payment with Booking Fee: Select this option if you are able to pay by BACs or credit/debit card at the time of making the booking

NEDworks Tier1 Member Fee: Select this option if you are a NEDworks Tier1 Member (more information about NEDworks membership can be found at

Please note, whichever option you select, the booking is not complete until payment has been received. Once payment has been received you will be sent your course joining instructions and a VAT invoice as confirmation.

Course Cancellation Policy

Places on courses are limited and we therefore operate a cancellation policy regarding refunds and transfers. Once you have received confirmation of your place on the course you will be liable for the whole fee unless we receive written notification of cancellation more than three weeks before the event date.

Written notification of cancellation can be sent via email to or by post to Excellencia Ltd, The Coach House, Clarbeston Road, Pembrokeshire SA63 4QL. For bookings cancelled more than three weeks before the event, delegates will be able to change the date of their booking free-of-charge, or 100% of the fees that have been paid will be refunded. For bookings cancelled three weeks or less before the event, no refund will be made other than in exceptional circumstances at the discretion of the course leader.

Please note that for bookings made three weeks or less before the event, the course fee will be non-refundable, other than in exceptional circumstances at the discretion of the course leader. In the event of a cancellation made three weeks or less before an event, applicants will be able to book on a further course for an additional fee. This fee is non-refundable should the delegate then choose to cancel this booking. No refund will be made for non-attendance on the course.

In the event of cancellation of a course by Excellencia, we will endeavour to inform all participants at least two weeks before the course is due to take place, although please be aware that this is not always possible. In such an event, all course fees paid will be reimbursed in full, but we are unable to reimburse any other costs that may be incurred, such as flights or accommodation.

In the event that dates have to be changed by Excellencia, delegates may request a full refund if the new dates are not convenient.

Should you have any questions regarding these terms and conditions, please contact Debbie Wright on 01437 731 161 or send an email to